All E-Commerce Abbreviations
Bookmark this Digital Marketing Acronyms
Business Models & Types
Transactions & Payments
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B2B – Business to Business
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B2C – Business to Consumer
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C2B – Consumer to Business
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C2C – Consumer to Consumer
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D2C – Direct to Consumer
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B2B2C – Business to Business to Consumer
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B2E – Business to Employee
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C2B2C – Consumer to Business to Consumer
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EFT – Electronic Funds Transfer
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POS – Point of Sale
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PCI – Payment Card Industry
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EMV – Europay, MasterCard, and Visa (chip card standard)
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P2P – Peer to Peer
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SaaS – Software as a Service
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QR Code – Quick Response Code
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DDA – Demand Deposit Account
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CVC – Card Verification Code
Customer Experience & Marketing
Logistics & Supply Chain
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NPS – Net Promoter Score
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SEO – Search Engine Optimization
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SEM – Search Engine Marketing
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PPC – Pay Per Click
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CTR – Click-Through Rate
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UX – User Experience
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UI – User Interface
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CRM – Customer Relationship Management
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LTV – Lifetime Value
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RFM – Recency, Frequency, Monetary (for customer analysis)
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A/B Testing – Split testing for optimization
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CTA – Call to Action
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KPI – Key Performance Indicator
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SMM – Social Media Marketing
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TAM – Total Addressable Market
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CLV – Customer Lifetime Value
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CAC – Customer Acquisition Cost
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FOB – Free on Board (shipping terms)
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SKU – Stock Keeping Unit
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WMS – Warehouse Management System
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TMS – Transportation Management System
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3PL – Third-Party Logistics
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OMS – Order Management System
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LTL – Less Than Truckload (shipping term)
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FTL – Full Truckload (shipping term)
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ETA – Estimated Time of Arrival
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BOL – Bill of Lading (shipping document)
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RFID – Radio Frequency Identification
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WHS – Warehouse
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RMA – Return Merchandise Authorization
Data & Analytics
Product & Inventory Management
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ETL – Extract, Transform, Load (data processing)
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BI – Business Intelligence
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CRM – Customer Relationship Management
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PIM – Product Information Management
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DMP – Data Management Platform
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CDP – Customer Data Platform
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AI – Artificial Intelligence
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ML – Machine Learning
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IoT – Internet of Things
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PIM – Product Information Management
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ERP – Enterprise Resource Planning
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SKU – Stock Keeping Unit
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MRO – Maintenance, Repair, and Operations
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MRP – Material Requirements Planning
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FIFO – First In, First Out (inventory method)
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LIFO – Last In, First Out (inventory method)
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JIT – Just in Time (inventory system)
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MOQ – Minimum Order Quantity
Performance & Metrics
Technology & Development
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GMV – Gross Merchandise Value
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MRR – Monthly Recurring Revenue
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ARR – Annual Recurring Revenue
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ROI – Return on Investment
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ROAS – Return on Ad Spend
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COGS – Cost of Goods Sold
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CPC – Cost Per Click
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CPA – Cost Per Acquisition
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CPM – Cost Per Mille (Cost Per Thousand Impressions)
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CPL – Cost Per Lead
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CLV – Customer Lifetime Value
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API – Application Programming Interface
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SDK – Software Development Kit
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CRM – Customer Relationship Management
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CMS – Content Management System
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SSL – Secure Sockets Layer
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SaaS – Software as a Service
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PaaS – Platform as a Service
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IaaS – Infrastructure as a Service
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GDPR – General Data Protection Regulation
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UI/UX – User Interface/User Experience
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HTML – Hypertext Markup Language
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CSS – Cascading Style Sheets
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JS – JavaScript
Customer Service & Support
Shipping & Delivery
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KYC – Know Your Customer
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CSAT – Customer Satisfaction Score
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SLA – Service Level Agreement
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RMA – Return Merchandise Authorization
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NPS – Net Promoter Score
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CX – Customer Experience
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CSM – Customer Success Management
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IVR – Interactive Voice Response
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BPO – Business Process Outsourcing
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DHL – A logistics company
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ETA – Estimated Time of Arrival
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VMI – Vendor Managed Inventory
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UPS – United Parcel Service
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USPS – United States Postal Service
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API – Application Programming Interface (for shipping integrations)
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PO – Purchase Order
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FBA – Fulfilled by Amazon
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FBM – Fulfilled by Merchant
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DDP – Delivered Duty Paid