Short Forms
Boost Your Brand with Digital Marketing Hacks.
The use of the word “hacks” implies that your website offers smart, quick, and easy ways to boost brand visibility or performance, emphasizing efficiency and effectiveness in digital marketing.
Search Engine Optimization (SEO) & Search Marketing
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SEO – Search Engine Optimization
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SEM – Search Engine Marketing
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SERP – Search Engine Results Page
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SMM – Social Media Marketing
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SMO – Social Media Optimization
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PPC – Pay-Per-Click
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CPC – Cost Per Click
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CPM – Cost Per Mille (Cost per 1,000 impressions)
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CTR – Click-Through Rate
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LPO – Landing Page Optimization
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LSI – Latent Semantic Indexing
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BERT – Bidirectional Encoder Representations from Transformers (Google Algorithm)
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AMP – Accelerated Mobile Pages
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GMB – Google My Business
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DA – Domain Authority
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PA – Page Authority
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TF – Trust Flow
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CF – Citation Flow
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XML – Extensible Markup Language (used for sitemaps)
Social Media & Content Marketing
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UGC – User-Generated Content
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CMS – Content Management System
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CTA – Call to Action
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KPI – Key Performance Indicator
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ROI – Return on Investment
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DM – Direct Message
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IM – Instant Message
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RSS – Really Simple Syndication
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CC – Creative Commons
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CCO – Chief Content Officer
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FBM – Facebook Marketplace
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FOMO – Fear of Missing Out
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LTV – Lifetime Value
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SOV – Share of Voice
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UGC – User-Generated Content
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CX – Customer Experience
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MGC – Machine-Generated Content
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PIM – Product Information Management
Paid Advertising & Performance Marketing
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CPL – Cost Per Lead
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CPA – Cost Per Acquisition
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CPV – Cost Per View
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CPI – Cost Per Install
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ROAS – Return on Ad Spend
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AOV – Average Order Value
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LTV – Lifetime Value
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CAC – Customer Acquisition Cost
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DMP – Data Management Platform
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DSP – Demand Side Platform
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CPE – Cost Per Engagement
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CPD – Cost Per Download
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eCPM – Effective Cost Per Mille (1,000 impressions)
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RTB – Real-Time Bidding
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SSP – Supply-Side Platform
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MMP – Mobile Measurement Partner
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TAM – Total Addressable Market
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TRP – Target Rating Point
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MARTECH – Marketing Technology
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DTC – Direct-to-Consumer
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VSL – Video Sales Letter
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MQL – Marketing Qualified Lead
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SQL – Sales Qualified Lead
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TOFU – Top of Funnel
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MOFU – Middle of Funnel
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BOFU – Bottom of Funnel
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AOV – Average Order Value
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ROAS – Return on Ad Spend
Email Marketing & Customer Engagement
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ESP – Email Service Provider
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CRM – Customer Relationship Management
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A/B Testing – Split Testing
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B2B – Business to Business
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B2C – Business to Consumer
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C2C – Consumer to Consumer
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C2B – Consumer to Business
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CLV – Customer Lifetime Value
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CSAT – Customer Satisfaction Score
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NPS – Net Promoter Score
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SMTP – Simple Mail Transfer Protocol
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DND – Do Not Disturb
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CDP – Customer Data Platform
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ESP – Email Service Provider
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DKIM – DomainKeys Identified Mail
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SPF – Sender Policy Framework
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DMARC – Domain-Based Message Authentication, Reporting & Conformance
Analytics & Tracking
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GA – Google Analytics
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BI – Business Intelligence
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BR – Bounce Rate
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UX – User Experience
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UI – User Interface
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MTD – Month to Date
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YTD – Year to Date
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MVP – Minimum Viable Product
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TOS – Terms of Service
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GDPR – General Data Protection Regulation
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CCPA – California Consumer Privacy Act
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PII – Personally Identifiable Information
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SDK – Software Development Kit
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API – Application Programming Interface
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OCR – Optical Character Recognition
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NLP – Natural Language Processing
Affiliate & Influencer Marketing
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KOL – Key Opinion Leader
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PR – Public Relations
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PPV – Pay Per View
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PPA – Pay Per Action
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PPL – Pay Per Lead
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SAAS – Software as a Service
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VOD – Video on Demand
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CTA – Call to Action
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CRO – Conversion Rate Optimization