
Why Hooks?
The first 3 seconds of every video need to be interesting enough to GRAB someone’s attention & get them to stop scrolling. If you can do that — the algorithm will be like “people are stopping to watch this so let’s show it with more people”
In The Hook list - I’ll be going through the four types of hooks with examples! Plus I researched for hours to get you a bomb ass list of 200+ hooks to amp up your content! You have all the hooks at your fingertips, so you can quickly reference when creating.
How to use?
Here’s 2 way I recommend using The Hooklist:
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You got your content idea? Pro tip: find your hook first before you hit record. Yeah I get it, its a bit tedious but trust me—the first 3 seconds are the most important part of the video so your job is to make those 3 seconds as attention-grabbing as possible!
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No clue what to film? I gotchuu! Dive into the hooklist for inspo! Scroll, pick & let the ideas flow in!
Verbal Hook
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The verbal hook is the OG hook, the hook of all hooks, the one most people refer to when they say “hook”. It’s the first sentence you actually say out loud in your video. A text hook is the same thing as a verbal hook but written out so I’ve slapped them together!
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People these days have the attention span of a goldfish (no shade, me too 😅 ) so you have to start your video with a strong sentence that demands their attention & get them to stop scrolling.
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Since this is the most popular type of hook, I’ve done all the research for you & compiled a longgggg list of 150+ hooks with examples that you’ll find later in The Hooklist. Use this as your tool for creating content that snatches the scroll!
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Another type of verbal hook that does really well is saying anything controversial or outlandish in the first 5 seconds of your video. This shock factor is how some creators go viral, the crazier the intro — the more likely it’ll stop the scroll
Verbal Hook
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✅ Here are 20 Hooks that will attract people for first 3 seconds so they will watch the entire video.
✅ Jiska dar the, vahi hua ___ (creates a feeling, kya hua hoga, share a mistake you made in your niche)
✅ How to ___ FOR FREE (share a very useful FREE tool)
✅ Do you have problems with ___? Well I just found the perfect solution! (People who are struggling will watch because they want a solution too)
✅ This is the story of ___ (Instantly goes into story mode)
✅ You’re doing this wrong ___ (start with a very common mistake in your niche, so people can relate)
✅ I need your help ___ ( Ask the help in comment to increase engagement)
✅ Try this new ___ (FOMO- Fear Of Missing Out make people watch the whole video)
✅ How to instantly ___ (Instant gratification always works)
✅ 3 questions to ask before ___ ( It will make people save your video)
✅ Ok ___ LOOK at this ___ (Feels like my friend is talking to me)
✅ Here’s what happened after I tried ___ ( relatable )
✅ This is how I ___ (start with the end of the story and continue how you achieved the end)
✅ Why are there not more people talking about ____ (FOMO)
✅ This tip will blow your mind! (Sounds interesting )
✅ Stop using ___ for your ___ use this instead! (Help people by giving better alternative to their problem)
✅ Follow this step-by-step process to successfully ___ ( Huge number of saves)
✅ ___ question ___ get asked all the time. (Answer a common query in your niche)
✅ This video is only for people who are struggling to ___ (example- weight loss - then start with a story of your client or yourself)
✅ I tried every ___ out there and here are the results (Result oriented content)
Visual Hook
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A visual hook is a movement in the beginning of your video that instantly catches the eye! Typically people are mindlessly scrolling so when you add in a visual movement, it can stop the scroll because you just disrupted the pattern of what they’ve been seeing. In psychology, this is called “pattern interruption”. This is one of the reasons transitions became so popular on Tiktok because it is so visually jarring!
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You can create an effect, transition or text animation at the beginning of your video during the editing process like this example.
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Watch carefully or you’ll miss it. Remember it doesn’t need to be too much because this disruption of rhythm is almost subconscious — the viewer may not even realize why they were drawn to stay on the video.
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Here are 30 more B-Roll ideas -
1. Writing in a notebook
2. Flipping pages of a book
3. Checking your phone
4. Cooking something simple
5. Organizing a shelf
6. Looking out of a window
7. Opening a package/box
8. Lighting a candle
9. Setting up a workspace
10. Pouring a drink
11. Drawing or sketching
12. Shuffling papers
13. Adjusting glasses or headphones
14. Looking at a calendar or planner
15. Watering plants
16. Stretching
17. Journaling
18. Closing a laptop
19. Wearing a watch or accessories
20. Walking on a busy street
21. Opening curtains
22. Desk cleanup
23. Scrolling on a tablet
24. Commuting
25. Packing groceries or essentials
26. Playing a musical instrument
27. Watching the sunset
28. Brushing off dust or crumbs
29. Putting on shoes
30. Typing on a keyboard realize why they were drawn to stay on the video.
Types of Hooks
Subliminal Hook
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A subliminal hook is another type of visual hook that has gained a lot of popularity recently. Typically you’re doing this movement while saying the first sentence of your video so it looks “effortless” and unplanned. I love this style of hooks because it’s not salesy at all — it’s very organic and still makes it so they can’t look away!
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Some popular examples are:
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putting on lip gloss example
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walking while talking example
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pretending to set up the camera example example
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BONUS: If the subliminal hook is also auditory meaning the viewer gets visual & sound stimulation. It’s like double dipping because it tickles both your senses at the same time!
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A popular example is:
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mixing your iced drink example
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dangling your bracelets example
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Caption Hook
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This type of hook is a little different because it doesn’t go in your video, it goes in the caption! The goal is to spark the viewers attention & draw them in to read your caption. You can use the space in the caption to deliver more value, promotes your offers or have a call to action — either way, you want them to read it!
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Your caption hook can also increase your watch time! How? Let’s say your video is 4 seconds long & you hook the viewer in to read the caption... your video is still playing in the background while they’re reading increasing your views! By the time they finish reading the caption, 30 seconds could have passed meaning you now got 8 views from this one person!
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Longer watch times signal to the platform that this video is entertaining & can get your video pushed out to even more people.
Some Caption Hook List
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READ
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Here’s how you’ll do it
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Steal this
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Here’s the secret sauce
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DO THIS
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Here’s how to start
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All the deets here
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THIS IS HOW [I did it]
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The sauce
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HERE
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5 Tips to _____ here.
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This is EXACTLY how
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Here’s what happened
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LISTEN UP
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Here it is
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[Write/Do] this instead
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& it’s all yours
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BONUS
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Enough is enough
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[DOWN/RIGHT] HERE
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You need to try this
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Did you know this?
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HOW I started
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Step by step here
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USE THIS
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Revealing my strategy
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Here’s the tea
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THE TRUTH
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[Steal/Here’s] my strategy
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Steal from me
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All of my secrets
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Here’s how it’s done
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No gatekeeping here
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I MADE A MISTAKE
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[That’s/This is] all you need
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The game plan
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The Steps
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Rumour has i
1. Zabardast (Amazing)
2. Asambhav (Unbelievable)
3. Turant (Instantly)
4. Saboot (Proven)
5. Raaz (Secret)
6. Aasaan (Effortless)
7. Badhao (Boost)
8. Badal dalo (Transform)
9. Khaas (Exclusive)
10. Antim (Ultimate)
11. Pakka (Guaranteed)
12. Chhupa hua (Hidden)
13. Jaroori (Must-Know)
14. Mat chuko (Unmissable)
15. Zindagi badalne wala (Life-Changing)
16. Shaandar (Spectacular)
17. Asardaar (Effective)
18. Laajawaab (Incredible)
19. Tez (Quick)
20. Beshkimti (Valuable)
21. Naye tareeke (New Ways)
22. Asal (Genuine)
23. Behtareen (Excellent)
24. Ajeeb (Strange)
25. Sirf aapke liye (Just for You)
26. Khoj (Discovery)
27. Taakatwar (Powerful)
28. Gyaanvardhak (Informative)
29. Aakhri moka (Last Chance)
30. Anokha (Unique)