Case Studies
Strategic Digital Marketing for Varied Brands: Achieving Impact Together
Strategy
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Zomato uses humor and trending topics to create viral content on platforms like Twitter, Instagram, and LinkedIn.
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Their posts often include witty one-liners, memes, and pop culture references that engage users.
Impact
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Increased brand recall and customer engagement.
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Higher social media interaction leading to better app downloads and usage.
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Stronger brand loyalty among younger audiences.
Strategy
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Collaborated with beauty influencers and YouTubers for product promotions.
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Used SEO-optimized blogs and video tutorials to educate customers.
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Personalized emails and push notifications for customer retention.
Impact
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Boosted brand awareness, leading to a rise in sales.
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Increased website traffic due to organic content marketing.
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Enhanced trust and credibility through influencer collaborations.
Zomato : Witty Social Media Marketing
Nykaa: Influencer & Content Marketing
Strategy
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Launched a campaign where Coca-Cola bottles featured popular names.
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Customers were encouraged to share pictures with personalized Coke bottles on social media.
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Used social media ads and influencers to spread the campaign globally.
Impact
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Massive social media engagement and free publicity.
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Increased sales due to personalization appeal.
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Strengthened customer connection with the brand.
Strategy
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Amul uses topical advertising by creating creative doodles based on current events.
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Posts are shared on social media, maintaining a witty and humorous tone.
Impact
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High engagement and shares, keeping the brand relevant.
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Increased brand loyalty and customer connection.
Coca-Cola: Personalization with "Share a Coke"
Amul: Real-Time Marketing on Social Media
Strategy
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Swiggy used customer data to create personalized email campaigns and push notifications.
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Launched interactive campaigns like "#SwiggyVoiceofHunger" where users sent voice notes shaped like food items.
Impact
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Improved customer retention and order frequency.
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Massive social media participation, enhancing brand visibility.
Strategy
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Cadbury’s "Shah Rukh Khan-My-Ad" campaign used AI to let small businesses create personalized ads with Shah Rukh Khan mentioning their store name.
Impact
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Increased brand goodwill by supporting small businesses.
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High engagement and customer participation.
Swiggy: Data-Driven Marketing
Cadbury: AI-Driven Personalized Ads
Strategy
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Netflix uses artificial intelligence to recommend personalized content based on user behavior.
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Engages users through interactive social media campaigns and meme marketing.
Impact
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Increased watch time and subscriber retention.
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Higher user satisfaction due to personalized content.
Strategy
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Dominos introduced WhatsApp ordering and chatbot support for faster customer interaction.
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Personalized offers were sent via SMS and email based on user preferences.
Impact
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Faster and more convenient ordering process.
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Increased customer retention and satisfaction.