SEO | Lavina Goyal

SEO : What you need to know?

Maximize your online presence with the best SEO types, tools, extensions, terminologies and tips & tricks available.

Types

SEO Types

On Page SEO

Higher Ranking
Organic Traffic
Website optimization
SEO Factors
Content Optimization

Off Page SEO

Website Performance
Backlinks
Citations
Website Authority
Website Visibility

Local SEO

Profile Optimization
Local Listing
Local Reach
Local Online visibility
Increase Foot Traffic

Technical SEO

Page Optimization
Link Optimization
Online Enhancement
Extension Implementation

International SEO

Utilizing Hreflang Tags
Localizing Content
Geo Targeting
Monitoring & Tracking International Performance

Vertical SEO

Target Your Niche
Get Your Site in Shape
Quality Content
Relevant Links
Tracking & Evolving

SEO News

Parasite SEO' Content
SEO Implications
AI Chatbots
SEO Challenges
SEO for News Publishers

SEO Strategy

User friendly content
Right keyword
Easy navigation
Backlinks
Refreshing Rate

Short Forms

For Proper Communication
Tracking Performance
For Link Building
Outreach & Collaboration

Case Studies

Great Content
Game Changer
Keywords
Tuning Content

Interview Questions

Differences between paid & organic results.
Role of Meta Tags
Optimization of a web page content through keyword research.

Flowgrams

Marketing Factors
Types of Digital Marketing
SEO Types
SEO Techniques

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SEO Tools

Free SEO Tools

Google Search Console

Tracks interaction between website & search engine.

Google Analytics

Tracks interaction between website & user.

Google Keyword Planner

For researching & finding keywords & analysis search volume.

Google Trends

Showing search popularity, trending topics & regional interest.

Ubersuggest

For getting content ideas to improve search engine visibility.

Answer the Public

For finding popular questions, queries, which helps in content creation.

SEOquake

Is a SEO browser extension which helps user to analyze website performance.

MozBar

Is also a browser extension that provides instant SEO insights.

And helps users to evaluate websites & competitors.

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Paid SEO Tools

Ahrefs

Analyzes organic traffic, find keywords and checks a website for SEO issues.

SEMrush

For Keyword researching, Domain & Competitor Analysis, Rank Tracking & PPC Analysis.

Moz Pro

Keyword explorer, Site Crawling, Link Explorer & On-Page Optimization.

Surfer SEO

Content Editor for SEO - Friendly writing. Helps to automate content optimization.

Serpstat

All in one marketing tool which improves search visibility &b online performance.

Majestic SEO

Specialized SEO tool which is used for backlinks analysis.

KWFinder

Specialized for keyword research, SEO difficulty analysis, search volume & trends.

Screaming frog

Specialized for website crawling, Duplicate content detection, sitemap generator.

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SEO EXTENSIONS

SEO Extensions

Keyword Everywhere

Keyword Volume, CPC & Competition data.

SEO Minion

On Page SEO checks, broken link analysis & SERP preview.

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Tag Assistant

Verify Google Tag Manager, Google Analytics & Ads Tracking.

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Facebook Pixel Helper

Check Facebook Pixel implementation for ad tracking.

Ghostery

See which trackers and ads are running on website.

Buffer

Schedule & managesocial media posts.

Ritetag

Get Hashtag suggestions for Twitter, Instagram & Linkedin.

Buzz Sumo

Find trending content and analyze competitor's social performance.

Grammarly

Grammar & Spelling Checker for content creation

Hemingwayeditor

Helps improve readability and clarity in writing.

Pocket

Save content to read later.

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Google Ads Editor

Manage google Ads campaigns more efficiently.

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SEO TERMINOLOGIES

SEO Terminologies

Keyword

A word or phrase crucial for content optimization.

Backlink

A link from one website to another & consider them a sign of trust and authority.

SERP

The page that appears after a user enters a query into a search engine.

Organic Traffic

Visitors who arrive at your website through organic search results, instead of paid advertisements.

Meta Tags

HTML snippets that include metadata about the webpage, like title tags, meta descriptions, and keywords.

Alt Text

Text that describes images on a webpage to enhance accessibility and help search engines comprehend the content of the images.

Crawl

The method that search engines use to find and catalog web pages involves following links from one page to another.

Indexing

The process of including web pages in a search engine’s database allows them to be accessed when relevant queries are performed.

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SEO Tips & Tricks

Use Long Tail keyword

Target specific, longer keyword phrases that often have less competition and higher conversion rates.

Optimize for Mobile

Make sure your website is optimized for mobile devices since Google focuses on mobile-first indexing.

Improve Page Load Speed

Utilize tools such as Google PageSpeed Insights to guarantee quick loading times which plays crucial role.

Create an XML Sitemap

Help search engines crawl and index your site more effectively by submitting an updated sitemap.

Optimize for Search Intent

Understand the intent behind search queries—whether they are informational, transactional, or navigational.

Use of Social Media

Sharing content on social media can increase traffic and may lead to acquiring backlinks.

Avoid Keyword Stuffing

Don’t overuse keywords in your content; aim for natural, conversational use of keywords to avoid penalties.

Use Video Content

Create and optimize video content since videos are very engaging and can enhance your rankings.

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SEO Techniques

White Hat Technique

Improves the website Ranking by following all the guidelines given by the search engines specially by Google.

Black Hat Technique

Provides short term gains but having heavy risk. Not follow any guidelines given by search engine.

Grey Hat Technique

Performed between white hat & grey hat techniques. Not follow all guidelines given by the search engines.

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